Vape cartridges and concentrates generally follow flower and pre-rolls in terms of popularity among customers.
Unlike the flower category – where “house” brands dominate – vape and concentrate brands seem to hold more sway over consumers.
Return to vapes
While concentrates continue to make inroads with consumers, vape cartridges seem to have largely recovered from the vape crisis of 2019. Brands have played an important role in that thawing of consumer attitudes.
“Now that people have brands that they can associate with positive experiences, I think that trust is being rebuilt, and they’re very popular again, depending on the brand and price point,” Cundari said.
However, “some former vape consumers will never come back,” he said. “They’ve moved on to edibles and also swore off flower. That may have been the final straw as far as inhalables go.”
Vaping preferences
Some vape products have performed better than others. Sales of vape cartridges and all-in-one disposable products are up over the past year, while all-in-one rechargeable and refillable vape sales are down more than 50% since October 2020. Part of the appeal could be the convenient and easy-to-use nature of cartridges and disposables – especially smaller sizes, because of their portability.
